The founders [of the juice company] picked the Odwalla name from a musical piece by The Art Ensemble of Chicago. According to the song, Odwalla was a leader who guided the "people of the sun" out of the "gray haze." The love-bead-swapping, flower-powered founders believed their Odwalla beverages would help create "a clearing in 'the gray haze' of the processed foods market."
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